ABOUT AHA
At August Holiday Advisors (AHA), we focus on solving problems and filling gaps in software product strategy, management, and marketing. With over 20 years of experience, Risa Pecoraro, our principal advisor, brings a wealth of knowledge in scaling B2B2C SaaS financial technology businesses. From leading product development for Fortune 500 brands to co-developing new product channels with Top 10 US insurance companies, AHA delivers strategic insights that help businesses grow, innovate, and lead their industries.
EMPOWERING INNOVATION IN SOFTWARE PRODUCT STRATEGY, PROCESS, AND PEOPLE
Our core expertise lies in guiding companies through the complex journey of software product lifecycle management. We partner with clients to define data-driven product strategies, improve R&D processes, and align product marketing with sales goals to achieve sustainable growth. Our hands-on, collaborative approach ensures that we work with your team every step of the way, bringing actionable solutions to the challenges you face.
LEADERSHIP THROUGH INNOVATION AND EXPERIENCE
Risa Pecoraro is the driving force behind August Holiday Advisors. With over 20 years of experience in the software industry, she has held C-level roles, led product strategy and management for top B2B2C SaaS companies, and played a pivotal role in scaling teams for Series A through Series D businesses. Her career has been defined by her ability to lead teams through the ‘What now?’ and ‘What next?’ phases of innovation, helping them successfully execute product roadmaps and achieve organizational goals.